CompassIQ
Measure the Strength of Your Customer Relationships
CompassIQ quantifies how effectively your business attracts, engages, and sustains loyal customers — revealing the relationship health that drives profit and growth.
Why Relationship Health Matters
Most analytics report outcomes — revenue, CAC, retention — but not how the underlying relationship is changing. CompassIQ measures how performance moves, revealing the health of the relationship underneath those numbers. It quantifies the behavioral and relational dynamics behind results and shows how stewardship strengthens Customer Custody — the condition that drives overall performance. When relationship health is measured and managed, it improves — and when it improves, so do the numbers downstream: acquisition efficiency, conversion, lifetime value, referral, and profit.
What You’ll Learn
CompassIQ benchmarks your business across the 14 Essential Biomarkers of Customer Custody — the proven indicators that reveal how effectively your brand creates advocates who return by choice.
Your CompassIQ Report includes:
• A comprehensive understanding of the quality of your customer relationships
• The quality of revenue — distinguishing high-custody, recurring relationships from transactional ones.
• Key drivers of loyalty and advocacy
• Barriers to conversion and retention
• Actionable recommendations to increase performance and profitability.
Who It’s For
CompassIQ was created for founders, brand leaders, and operators who believe loyalty is earned, that understand it’s a fundamental business model, and appreciate that it’s the most important contributor to business performance and value creation.
Regardless of stage of growth or profitability, CompassIQ provides the clarity of the efficiency with which a new customer develops a habit of repeat purchases and becomes a brand advocate, forming a lasting, bona fide relationship with the brand.
What You Get
A diagnostic system that translates what you do as a brand, your actions, policies, merchandising, and your operating values into measurable business performance. Instead of tracking sales or retention in isolation, you see how the entire relationship ecosystem performs — where it’s strong, where it’s at risk, and how to improve it.
The Customer Custody Score: A single, composite metric that measures the quality and durability of your customer relationships. It replaces retention with the true governing indicator of brand health — the one number that governs every other number.
The Empathy–Custody Continuum: Live reporting how well your brand’s understanding of customers translates into loyalty and advocacy. It connects empathy to stewardship, exposing where relationships weaken and why.
False Positive Guardrails: Built-in filters that strip out misleading signals — discount-driven spikes, coerced repurchase, or “fake loyalty.” You see the truth behind repeat behavior, protecting your decisions from noise.
The Loyalty Flow Map: A clear visualization of how customers progress through the Blink → Test → Bond → Love journey. It reveals where relationships accelerate or stall, so teams can target effort where it matters most.
The Self-Liquidating Growth Signal: A view of when relationship-generated profit begins to fund new acquisition. It’s the moment growth becomes self-sustaining — proof that loyalty, not paid media, is driving expansion.
Longitudinal Loyalty Arcs: Forward-looking curves that track how cohorts evolve over time. You can see the shape of loyalty — where it’s strengthening, where it’s decaying — and act before performance erodes.
In short: CompassIQ replaces guesswork with visibility. It shows you, in real time, how casual customers become loyal, how loyal customers evolve to become advocates, and how advocacy funds growth.
Choose Your Solution
◉ Quarterly Reporting
+ Introductory Training: “Measuring Brand Loyalty Creation”
+ Initial Diagnostic
+ Quarterly Reporting and Analysis
+ Quarterly Improvement Recommendations
+ Expert Analyst Available to Answer Questions
◉ One-Time Diagnostic
+ Introductory Training: “Measuring Brand Loyalty Creation”
+ Initial Diagnostic Across the 14 Essential Biomarkers of Loyalty
+ Baseline Assessment of Advocacy Creation
+ Analysis and Recommendations for Improvement
+ Direct Expert Analyst Consultation Included