We are a Loyalty Architecture Company. Founded in 2006. We enable businesses to optimize and improve Brand Equity; i.e. the ability to generate loyal, buying advocates.

We think about only one thing: why and how people become fans of brands. Our proprietary approach pinpoints what’s working, what is not working, the potential profit opportunity and risk, and specific areas of focus to take deliberate, delineated steps to improve. The result is scale and profitability.