Beaver Theodosakis, Founder

“In essence, Craig is an alchemist - During his time with us at prAna, I watched him gather up the fragments of our good intentions and create a formula and a strategy to help us deeply connect with our conscious consumers. His work is the foundation for our thriving direct to consumer business.”

Errolson Hugh, Founder

“The vocabulary and principles you shared in the Loyalty Architecture executed one of the best brand deliverables, or brand bibles, I have probably ever seen.”

Trevor Farnes, Co-Founder, CEO

“I love your work. Our customers transform with us, they become disciples. Now they are bringing their friends and families along and sharing so much more. An incredible family has been built.”

Erman Aykurt, Creative Director

“I’ve seen a lot of turnaround and growth frameworks, McKinsey’s, etc. They are all rubbish compared to this.”

Christopher Tonry, Creative Director

“Compass and Nail is an extraordinary way of thinking. I was sold on it immediately. This is enlightenment for businesses to get a better understanding of what they’re doing. Consider me a ‘Cheerleader.’”

Anton Nistl, Head of the Vertical Business Unit

“This is it. The Loyalty Architecture works. We are committed at the corporate level that this is how we are going to run the businesses.”

Carolyn Magner, Editor

“These tools are more valuable than I can describe to help us craft messaging that is clear, concise and creative.”

Jeff Denby, Co-founder

“If you're looking for an approach that will flip everything you think you know upside down, this is it.”

Louis Joseph, Founder

“Presenting methods, models, and rich examples from the consumer products, services, and not-for-profit sectors, this unravels the mysteries of loyalty in a thoughtful and richly illustrated manner.”

Evan Mendelsohn, Founder

“We finished the year strong and have implemented as much of the work as possible. We’ve been seeing our repurchase rates increase a lot lately as result.”

Noah Waterhouse, President

“Working with CN on both the fundamental brand positioning and creative execution was key in our brand launch. Going through their process allowed us to identify what is important to ‘sweet spot’ Stio customers and execute on creative touch points that establish the right kind of connections.”

Suzanne Passalacqua, Partner

“Imagine a world where those frontline employees had a concretely defined company character from which all of their in-the-trenches ideas could spring. And those companies had the infrastructure (and measurement programs) to implement the ideas to improve experiences and deepen [customer] relationships! Compass and Nail is it.” 

Harrison Lindsey, Digital Marketing Lead

“I wanted to say that it’s pretty incredible how far we’ve come. While cleaning up these docs to get them ready to send to you I saw that in the first marketing mix I ever did, our contribution dollars for Casuals was negative $54. This fiscal’s mix shows contribution dollars for Casuals to be positive $114. That’s quite the turnaround story in less than 3 years.”

Penn Newhard, Founder

“I know your group by reputation and people that work for you… I’m amazed at people that can create coherence.”

Michelle Lea, Chief Experience Officer

“Just wanted to say thank you as I know a lot of time, energy and blood and sweat has gone into what you presented today. To say you blew us away is an understatement, this is going to be so exciting.”