How does a small organic skin care brand go to market online in a crowded, competitive category? By listening to its most loyal buyers.
Charged with developing Naturopathica’s online marketing and eCommerce strategy, our research revealed an extremely loyal consumer base… The problem was these customers weren’t interested in beauty and luxury. They were looking for help with their skin. By understanding this need we were able to establish a new product and eCommerce architecture that better-defined Naturopathica’s products by use, through treatment and regimen.
We then developed a long tail social media content and paid search strategy that positioned Naturopathica to intercept customers looking for remedies and solution-based natural skin care.