In between in the Mentawais

Entrepreneur, Author, Coach, and Loyalty Architect

Craig Wilson is a leading authority on loyalty and brand development. He counts some of the world’s most iconic brands in his listing of experience. Craig has spent his career studying the businesses that create the most passionate, loyal customers and holds a firm belief that creating advocacy is possible anywhere. He is the author of The Compass and the Nail in which defines how businesses form relationships with their customers, illuminating how to engender a “following.” He consults, writes, teaches, and conducts workshops on the topic. Craig is a NCAA National Championship coach, the co-author of a peer-reviewed study on advocacy, three-time entrepreneur, the creator of the Brand Equity Index, and the founder of Compass and Nail, a consultancy and creative agency focused on the importance of cultural empathy in brand relationships in the new global economy. The Compass and the Nail is his first book.

  • Personalization, Bridgestone Americas Board of Directors Meeting

    Architecting Loyalty, Bridgestone Global Marketing Forum

    Creating Brand Advocates, SIA Summit Series

    From Brand to Cult, Built Up Festival, Built Oregon

    Brand Ecosystem Training, The Nature Conservancy

    Architecting Loyalty Workshop, Los Angeles Cleantech Incubator

    From Brand to Cult, Los Angeles Cleantech Incubator

    Measuring Loyalty, IBD Summit

    How to Create Advocates, Graziadio Business Review Podcast

    Architecting Loyalty , Grassroots Connect

    LA Wisdom 2.0 Conference

    Creating Brand Cheerleaders, NorWest Venture Partners

    The Brand Ecosystem Model, Grassroots Connect

    Coming to America, Diamon Retail Expansion Seminar, Stockholm, Sweden

    Communicating Brand Value, Food Trade Sustainability Leadership Association

    Multichannel Marketing, Shop.org, National Retail Federation

    Building Brand Loyalty, American Marketing Association (AMA)

    Metrics that Drive Multi-channel Benefits, eTail

    How to Design a Relevant Brand, L’Oreal, Global eBusiness Summit Paris, France

    Take Back Your Brand, Shop.org

    Word of Mouth Effect, Internet Retailer Conference

    Engaging in a Site Re-Design Regardless of Critical Success, eTail

    Patagonia Case Study, Direct Marketing Association (DMA)

    Workshop on Merchandising for Retention, Marketing Sherpa

  • Brand Equity Understood, University of Oregon

    Purpose Driven Scale, USC, Marshall School of Business

    Purpose Driven Loyalty, University of Oregon, Lundquist College, Center for Sustainable Business Practices

    Loyalty Strategy, University of California Santa Barbara

    How to Create Advocates, Graziadio Business Review Podcast

    The Customer Life Cycle, Pepperdine University, Graziadio Graduate School of Business

    How Loyalty Works, Pepperdine University, Graziadio Graduate School of Business

    Brand Strategies as Applied to Ecommerce, University of Southern California

    Strategies in Ecommerce Marketing, University of California, Santa Barbara