Brand Ecosystem Training: Learn the most effective way to create brand advocates and scale your organization.
The world’s best brands transform their customers into passionate brand advocates. How do they do it? How do companies create such strong affection for their brands that their customers are compelled to become active brand champions?
Does the phenomenon happen on its own?
Is there a secret to help it along?
To learn the strategies and tactics that turn average customers into brand Cheerleaders, and to learn how to implement these methods yourself within your company we have created the following workshops.
Introductory Starter Workshop
A full-day workshop on The Brand Ecosystem Model, presented in five modules.
The Brand Ecosystem Model identifies why a potential customer will reach a state of advocacy, and it measures the rate and efficacy of that progression making it the one and only true CRM methodology. It predicts loyalty. It is as complete a definition as there has ever been. The model defines loyalty in scientific terms, making why loyalty happens measurable, observable, and repeatable. It’s a definition that's been proven over ten years to be a universal truth. It is today the most pragmatic measurement of the holistic health of advocacy creation, and ultimately brand value, in the industry. In this full-day workshop you will learn how to leverage the tools in this model to deliberately drive rabid fandom.
Architecting Loyalty—An Advanced DIY Workshop
Once your team has graduated from the Introductory Starter Workshop and have a grasp of "The Brand Ecosystem Model, it's time to learn the cognitive secrets of your customers and craft your unique model.
This workshop will transform your company’s ability to acquire, progress, and retain customers in a deliberate and measurable way. Warning: there is homework prior and post your day spent with us. Typically 4-6 weeks are required between the Introductory Starter Workshop and the Advanced DIY Workshop. The weeks between events will be spent conducting the required (yet relatively simple) consumer research so you can architect your customer’s experience from their first introduction to your brand to becoming long-term sustainable customers. The goal is to maximize customer acquisition in a low risk system by utilizing the tools in The Brand Ecosystem Model, converting first time buyers into advocates. This is the foundation upon which your brand will scale. Over the course of this one day immersive workshop we will employ the concept of Service Design in concert with The Brand Ecosystem Model to craft the actual experiences and messages the consumer will have as they progress from Prospect to Cheerleader (long-term buyer).