Direct Marketing, Analytics, Multi-channel Optimization:
Jeff is a seasoned marketing expert with 15 years of management experience with a variety of globally recognized brands in the outdoor, snowsports, fishing, and general merchandise industries. His most recent post was as Director of New Media for Teton Gravity Research where he oversaw content development and syndication, traffic generation, and monetization for TGR’s web properties. Previous roles include posts leading multi-channel marketing efforts with Cloudveil, Sundance Catalog Company, Esprit de Corp, and Lost Arrow/Patagonia. He possesses a proven track record across disciplines of digital, direct and traditional marketing. Jeff has significant experience with online marketing and ecommerce programs, a deep understanding of customer segmentation and targeting via implementation of marketing databases and CRM techniques and a strong media background in planning and launching print media, PR, and social media campaigns.