Introductory 1-Day Starter Workshop 

The Brand Ecosystem Model Introduced in Five Modules 

Understanding how to develop deep, lasting, and profitable relationships with your customers starts here in this immersive one-day workshop introducing the Brand Ecosystem Model.


Module I

From Brand to Cult

The Tools that Drive Loyalty

From Brand to Cult will transform how you think about your company’s capacity to attract customers. Through the lens of the Brand Ecosystem Model you’ll learn how iconic companies such as Apple, Patagonia, and Harley Davidson transform average customers into brand advocate superheroes.  And more importantly you’ll learn the functional tools that drive brand loyalty, how to measure the efficacy of creating brand advocates, and why they are the engine of revenue growth and profitability.


Module II

Scaling Without Selling Out

How Companies Scale & Maintain Authenticity

You’ll learn the logic and model of how companies scale revenue and profit while maintaining their founding principles and authenticity. We’ll juxtapose two parallel brands to underscore the concept: one bankrupt and one iconic success. You’ll learn the key principles that drove these respective brands’ histories and the decisions that sealed their fates; and, you’ll learn how to apply those same principles in your own circumstance to avoid the most common mistakes managers make attempting to scale. 


Module III

Creating Advocates

The Blueprint for Creating Brand Advocate Superheroes

Loyal customer behavior is the only thing (yep, we said it) that drives growth, profitability, and guarantees long-term shareholder value. Rally your leadership around this concept by learning in this module how to measure, manage, and scale brand equity. You’ll learn how to operationalize the Net Promoter Score and define True CRM both qualitatively and quantitatively to drive loyal customer behavior. Bring your abacus because the math is liberating. If you are in private equity or selling to PE, you’ll be especially interested to understand how this model predicts growth and shareholder value,


Module IV

Business Model Generation

The Five Bonds of Loyalty Explained

You’ll learn the business models brands employ to acquire and retain customers. Known as The Five Bonds of Loyalty, every possible business model fits into one of these five approaches. Learn how to leverage each or a combination thereof to create advantage in the market place regardless of competition.


Module V

Optimizing Your Value Chain

Introducing User Experience Mapping

Learn a simple, but comprehensive process for designing and architecting meaningful customer experiences at every touch point in your brand universe. Learn the method of mapping the Customer Activation Cycle tactics to every possible customer touch point in order to Acquire > Adopt > Progress > Retain customers profitably to scale sales and shareholder value. 


Lessons Learned During Day One

  1.  How long-term sustainable customers behave; i.e. How true loyalty really works.

  2.  How to create advocates

  3.  How to scale

  4.  How to craft user experiences that drive retention

  5.  How to devise the business model best suited for your company to assure growth