In 2006 this wool based technical clothing outfitter was struggling selling its high end product into technical outdoor wholesale distribution channels. A square peg attempting to fit into a round hole, the quest was to redefine the brand to broaden its appeal in preparation to grow its direct to consumer channel, explore retail and launch a direct to consumer catalog.
- 2,000% growth in customer file by 2011
- Grew company as a whole 3X in five years
- Grew direct 4X in five years
Overall Customer File
Loyal Customer File