Choosing good.

I've said it before and I'll likely just keep saying it until the vast population of companies catch on, doing good is a profit strategy. 

In a world of choice, the reasons we purchase one product over another can be driven by a multitude of factors. A recent Nielsen global online survey found that consumers are increasingly willing to pay more for socially responsible products. In fact, 66% of respondents say they’re willing to pay more for products and services that come from companies who are committed to positive social and environmental impact, up from 55% in 2014 and 50% in 2013.  — The Nielsen Company

Read the report here.