Sustainable is

We are on a mission to help good companies do better because we wholeheartedly believe this is vital to saving the planet. Environmental sustainability is no longer a movement. It’s a necessity. It’s not a liberal platform promoted by fringe politics, it’s a requirement. Being smart about how you communicate your position can make or break your success. We in fact believe, and see the proof, that companies leading this charge are profiting greatly and will continue to do so in the coming years as the necessity becomes more and more a requirement for doing business. 

 

Tying shareholder growth to purpose

When sustainable practices are tied to purpose and purpose is related outwardly, companies win. 

Purpose-driven firms produced an outstanding aggregate return of 1,025% over the past 10 years, compared to 122% for the S&P 500. Millward Brown research shows values-driven brands outperform the competition by five times in terms of shareholder growth.

When there is no direct to consumer connection, there is no relationship. When there is no story telling ability, there is no relationship. When there is no purpose, there is no reason for loyalty. Less connection, less relationship, less loyalty, less growth. A painful daisy chain of affect.

Building a meaningful direct connection with your consumer is the most fruitful path to growth. It’s about transparency and authenticity… doing the right thing and making doing the right thing the model for success rather than misusing resources, duping customers, or selling hyperbole. We have proven there is profit to be had by engaging audiences in purpose.

"Every time I've done the right thing for the environment, I've made a profit."
— Yvon Chouinard

More reading here on the power of purpose: Books We Love.