Day 1 September 27th: Introductory Workshop—The Brand Ecosystem Model (read more...)
From Brand to Cult: Learn how the Brand Ecosystem Model works via case studies of Patagonia, prAna, Wanderlust, among others
Scaling Without Selling Out: Scaling as a function of creating a loyal user base; avoid the pitfalls of discounting, promotions, and lower quality, while scaling profitably
Creating Advocates: Learn the specifics of how to manage and measure the creation of advocates, the actual measure of brand equity.
Business Model Generation: The Five Bonds of Loyalty describes the business models brands employ to acquire and retain customers. Learn how to leverage each or a combination thereof to create advantage in the market place regardless of competition.
Optimizing Your Value Chain: Learn a simple, but comprehensive process for designing and architecting meaningful customer experiences at every touch point in your brand universe.
4-6 Week Window Dedicated to Research
To prepare for crafting your unique Brand Ecosystem Model a clear understanding is required of your best customer's path to loyalty. We will prepare you to conduct this research at the end of day one or we can conduct the research for you.